starr companies rims conference

Los Angeles, California
April 2013 - 4 Day Build

International marketing and public relations agency Ogilvy & Mather commissioned Bryan Berg to build a special creation for their client, Starr Companies a global insurance and investments organization. At the RIMS 2013 Annual Conference, a private industry-only tradeshow, Berg created four freestanding structures over the course of four days to illustrate various facets of Starr's offerings, and generate interest and drive traffic to the Starr booth on the show floor: City Hall, a stadium, factory, and ship. The constructions were built using Starr employees' business cards, demonstrating the company's spirit of teamwork. Berg also led hands-on building workshops and demonstrations for VIPs at Starr's evening cocktail receptions. Photos Courtesy of Cardstacker



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