NYC Skyline in Dusseldorf Airport
Platinion is a European IT company that had just opened an office in New York City when they contacted me. Their slogan is The IT Architects, and they pride themselves on helping their clients build the impossible. So, it was a match made in heaven. I love nothing more than building the impossible, and Platinion decided they’d have me build the best of New York City—to represent their new digs—and that they’d place the project in the international departures ticketing area of the Dusseldorf Airport. This was a brilliant move because Platinion knows who their potential customers are: they are often flying in and out of Dusseldorf. So, Platinion put up an incredible glass box for me to work in, and I filled it with NYC landmarks, even the Guggenheim with the client’s tagline also built three-dimensionally out of cards in front. The result was that nobody departing Dusseldorf for an international destination could possibly miss what was happening in the gleaming exhibition space, and for those who were possibly shopping for IT services, Platinion had made a very memorable introduction.