PR Campaigns & Special Events
Dollar for dollar, PR campaigns typically aim to receive far more impressions for money spent than traditional advertising. Part of pulling this off is coming up with a unique and eye-catching concept that can be cleverly related back to your brand and message. In my business, I’m only limited by the willingness of my clients to do something different. My clients are often pleasantly surprised at what we come up with when we put our heads together. If you’ll give me your goals for the project, I’ll work with you to create a concept out of cards that will carry your brand and message to your potential customers, while providing the thrill inherent in a gigantic house of cards. Your project can take any form that best suits your needs, from a live event in a busy public venue, or a television commercial shot in the studio. I'm proud to say that many of my clients have experienced their most successful media coverage to date via our collaborations.
In the casino business, it has become essential to offer patrons all the things they expect when they are on property, as well as something they don't. There is value in surprising your customers, even your regulars, because it makes them wonder what they might be missing when they are off property. A house of cards project can easily be used in conjunction with an advertising campaign, as a public relations piece, or simply something fun, crazy, and beautiful that your patrons will be telling their friends about. It’s a unique offering because as time goes by and I keep building live onsite, the house of cards keeps getting bigger and more exciting and patrons keep coming back to see the progress. I’ve found that the best type of project for casinos is a city skyline project because everyone loves to see buildings they love and recognize built out of cards, and the news media loves it, too. I’m really only limited by the time and space I have available. I’ve completed casino projects ranging from a few days to over a month of time to build. How long will it stand? As long as you wish. When it’s time to end the campaign, a spectacular card implosion can be incorporated into a cash and prizes giveaway or other messaging, and you’ll find the news media will be eager to catch this very exciting event that makes for very good television. With a little media training, I’ll be ready to work in some key points about your brand or promotion while the cameras are rolling.
Every once in a while, I'm approached by a client with a very special project and circumstances that allow me to venture out of my typical way of working (that is, freestanding, with no tape, no glue, no folding, no tricks). In some cases, a client might ask me to (ah!) glue the cards. Gluing might sound like the easy way to do things, but it’s actually just the opposite. Gluing a project requires that certain surfaces get a very precise application of glue, including the actual paper-thin edges of many, oftentimes thousands, of cards. This takes forever. In fact, gluing a card project takes many times longer than just doing it the freestanding way. And, nope, sorry, you can’t just build something and spray it; it does not work. My glued projects usually also have to have a heavy internal wooden superstructure so they don’t rip apart when you try to move them. Basically, it’s all very complicated if it’s going to turn out nicely. So, why would you want to glue a project in the first place? Well, maybe you want to transport the project to many different venues, or maybe you want to hang the project from the ceiling, or maybe the project is actually not built of regular playing cards but instead out of hotel keycards or a combination of cards, dice, and poker chips. Or, maybe you or your customers want to be able to sit on the card construction for photo ops when you’re done. My rule of thumb with gluing a project is that I’ll do it as long as it is some kind of obvious departure from my freestanding projects. Often, live onsite at the event venue, I will complete a freestanding project at the same time as the unveiling of the glued project to demonstrate my skills. Gluing, while a pain at times, can also really be fun and produce some wild results.