If you manage a trade show or conference, or exhibit at one, you know that getting your brand or message noticed is often difficult. Attendees at these events are now used to seeing almost anything, and can tune much of it out . . . except a massive house of cards. If you’re looking for a fun and unique way to wow your attendees or a way to lure your potential customers into your space so you can easily make a little small talk and pitch your brand in a memorable way, a card project may be the answer.
Because a house of cards is crazy and fun, it breaks the ice and gives a you and your reps a chance to let conversations easily drift from the card spectacle to talk about the messaging you’d like to promote. While I’m working, I often see attendees looking at me and my work and start up a chat. Next thing you know, they are relaxed and taking pictures with my client's message and brand in full view. Soon, they’ll be asking you questions about your brand. It’s a proven tactic that works. It’s fun, it’s unique, and card projects can incorporate branding and messaging to help meet your visibility and marketing goals. Best of all, I can design projects for almost any size or shape of space at your show.
All that’s left to do is decide what to build. My best advice is the crazier the better: get people talking. You might wonder, "Won’t it all fall down?" Nope, it never has, and really won’t. Paper is heavy and so are cards—ironically, a house of cards is built to stay standing—but just the thought that it could collapse is what makes people take notice and gets your booth to be the talk of the show. If you put the word out that at the end of the show you’ll be having a massive card implosion, you’ll have a good crowd on the last day ready to watch the knockdown when the time arrives. The demolition can even involve audience participation. How often do you get to throw things and destroy something at a conference? Ask any attendee if they saw the huge card house; the answer will always be yes!